ibm

IBM

Driving Digital
Transformation

IBM is working with businesses, scientists, researchers, and governments to outthink the worlds biggest challenges.

Challenge

IBM is undergoing a global transformation across its marketing function. PUBLIQ senior consultants have been deployed across priority business units to spearhead this transformation, deploying new marketing methods, optimizing digital marketing processes and creating new methods of engagement.

Action/Capabilities Provided

Business Units Engaged

  • IBM CHQ Marketing
  • Cloud
  • Watson Health
  • Watson IoT
  • Systems
  • IBM Studios

Consulting Capabilities Provided

  • Digital marketing strategy and analytics
  • Customer journey optimization
  • Campaign development & optimization
  • Business & brand consulting
  • Paid media & social innovation
  • Influencer strategy
  • Organization, team design & culture change
  • Training and enablement